Remember people,
on your terms.

Why I built Fondly

For years, I wanted a tool that helped me remember people - not just their names, but who they are.

Every person you meet gives you something worth remembering: their name, their kids' names, their interests, the thing they're excited about, the story they told you.

And within a few weeks, most of it is gone.

I recently moved. New street. New neighbours up, down and across the road. My kids' new classmates and their parents. More than a dozen introductions - and nowhere sensible to put any of it.

That's when I realized something most apps miss:

The people we most want to remember are often the people we wouldn't normally connect with online.

A neighbour doesn't need to be a LinkedIn connection. A colleague's kids aren't getting a friend request. Sometimes you simply want to remember their name - and find them later by the hobby they mentioned, the conversation you had, or the dog they were walking when you met.

I tried Notes, OneNote, spreadsheets and a few other ways of keeping track of people. They're built for tasks that happen to mention people.

Not for people.

So I built Fondly. I built it because I wanted this tool myself, and I hope it earns a permanent spot on your phone, too.

- Oleksiy Golovchenko, maker of Fondly